The Arneson Egghead Collection Summer Sale campaign introduced deeper discounts for up to 45% off with participation from partners like UC Davis Stores and Lost Pattern.
To refresh visuals and tap into cultural trends, we produced a summer-themed photo and video shoot inspired by “The Summer I Turned Pretty”. These assets were used across social media ads and updates to the Eggheads Shop page. Despite a limited budget and tight timeframe, the ads exceeded performance expecations.
2% CTR — nearly 3x higher than the 0.73% industry benchmark
2.2 ROAS
+26.15% Eggheads pageviews
+57.51% Egghead shop pageviews
Directed and photographed the summer campaign photoshoot like handling concept development, model coordination, shot lists, logistics, editing, and ad direction.
Launched the “Shop the Look” social series to showcase styling ideas for Egghead merchandise.
Collaborated with UC Davis Stores, Lost Pattern, Cal Aggie Alumni, and UC Davis influencers to broaden campaign reach.
Created and edited trend-driven social content (e.g., The Summer I Turned Pretty audio, ASMR, POV formats).