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Overview
Overview
The HBO Max Brand Manager program aimed to drive brand awareness and engagement among college students through face-to-face interactions and digital marketing. As the HBO Max Campus Ambassador through Wasserman Next Gen, I promoted HBO Max streaming services to UC Davis students through social media, events, and activations.
Campaign Impact
Campaign Impact
18k Instagram reach
50+ attendees per campus activation
Key Contributions
Key Contributions
Planned & executed campus activations (e.g. The Last of Us Premiere Event)
Created social media content for Instagram & TikTok
Utilized peer-to-peer marketing to engage students
Hosted giveaways to drive brand engagement
Campus Activations
Campus Activations
Content Creation
Content Creation
Peer-to-Peer Marketing
Peer-to-Peer Marketing
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